Where does this social expectation come from? Do we need to? The answer is probably not. North Americans are the most profligate users of potable water in the world. At a time when our fresh water supplies are under threat, we are consuming almost double that of the average European, Australian, Israeli, Saudi, etc.

Carbon coaches get family to conserve: Lifestyle change helped save energy
DEBORAH JONES, The Globe and Mail, Mar 26 07