What do you think about home renovating?

In April 2006, Light House commissioned two focus groups to gauge British Columbians perceptions of the home renovation and improvement process along with their interest in (and understanding of) green building. Light House retained the services of Conscientious Innovation – a marketing and communications company that specializes in helping businesses talk about social responsibility with “substance and style”.
Not only was this information helpful for Light House in developing and positioning products and services, but it also paved the way for our own branding process, including our name, Light House.
The findings from these groups have been helpful for us and we think they will be helpful for others in the industry as they shift their own businesses into a greener paradigm. We are pleased to share the qualitative debrief document (also linked below). We look forward to feedback!